B1 - Marketing

brand n. a particular make of product - to brand v. - branded adj.

consumer n. the person who buys and uses a product or service - to consume v.

cost v. [cost, costed, costed] to estimate the price of making a product -

costing n.

develop v. to create a new product or improve an existing one - product

development n.

distribution n. the delivering of products to end-users, inc. advertising, storing etc

end-user n. the person, customer etc who is the ultimate (and so real) user of a

product

image n. the concept or perception of a firm or product held by the general

public

label n. small piece of paper, metal etc on a product giving information about it

launch v. to introduce a new product, with publicity etc - product launch n.

mail order n. the selling of goods by post - mail-order catalogue n.

market research n. study of consumers' needs & preferences, often for a particular product

packaging UK n. the wrapping or container for a product

print of sale n. the place where a product is actually sold to the public -

point-of-sale adj.

product n. something made to be sold; merchandise [includes services] -

to produce v.

public relations n. creation and maintenance of a good public image -

public relations officer n.

registered adj. registered or officially recorded as a trademark - ® abbr. -

to register v.

sponsor n. firm supporting an organisation in return for advertising space - also v.

S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats

total product n. the whole product, inc. name, packaging, instructions, reliability,

after-sales etc

trademark n. special symbol, design, word etc used to represent a product or firm